Resources & prompts
Tools are actions the AI can take. Resources are stable context the AI can pull in, and prompts are ready-to-run workflows. Both are part of the MCP standard, both work in Claude Desktop / Codex / Antigravity out of the box.
Resources
Resources are read-only "documents" the AI can attach to a conversation. Use them when the AI needs context that doesn't change much during a chat — workspace info, account lists, taxonomy.
| Resource | What's inside |
|---|---|
ads://workspace/connections | Which platforms are connected, when each was last refreshed. |
ads://workspace/accounts | All ad accounts authorized across all four platforms. |
ads://google-ads/gaql-cheatsheet | GAQL syntax + common query patterns for power users. |
ads://meta/breakdowns-reference | All valid Meta Insights breakdown dimensions. |
ads://linkedin/targeting-facets | LinkedIn's full targeting taxonomy. |
ads://bing/reporting-columns | Bing reporting column glossary. |
In Claude Desktop you'll see them under the paperclip → "Attach from MCP" → AdsSyncs.
Prompts
Prompts are pre-baked workflows. You pick one, fill in the variables, and the AI runs through a multi-step analysis using the right tools in the right order.
| Prompt | What it does | Variables |
|---|---|---|
weekly_account_report | Pulls 7-day KPIs across one or all platforms, flags anomalies, writes an exec summary. | accounts[], compare_to: "prior_week" | "prior_year" |
search_term_cleanup | Surfaces wasteful queries and proposes negative keywords for review. | account, min_cost, lookback_days |
account_audit | Checks tracking, conversion config, naming conventions, budget pacing. | account, depth: "fast" | "deep" |
competitor_ad_scan | Pulls competitor ads from Meta + LinkedIn Ad Libraries, summarizes themes. | competitor_names[], region |
pmax_asset_audit | Per-asset performance + creative recommendations for Google & Bing PMax. | account, campaign_id |
keyword_expansion | Generates keyword ideas, forecasts cost + clicks, groups by intent. | seed_keywords[], target_bid |
In Claude Desktop press / and look for adsyncs/. In Codex use /prompt then pick the one you want. The AI walks you through filling in the variables.
Why resources and prompts matter
Tools alone work, but the AI burns chat context discovering them. Resources keep stable info out of the conversation until needed, and prompts collapse a 12-step workflow into one selection. The combination is what makes a 30-second Slack-style question feel as competent as a half-hour analyst session.
The server advertises tools, resources, and prompts capabilities on initialize. Resources implement resources/list, resources/read, and resources/subscribe for live updates. Prompts implement prompts/list and prompts/get. All three surfaces show up in any standards-compliant MCP client.