20 tools for Google Ads campaign management — Search, Performance Max, keyword research, and audience analysis.
Read tools (campaign performance, search terms, keyword forecasts, impression-share diagnostics) are always available. The single write tool, google_ads_pause_campaign, is gated by the Writes toggle.
Sample prompts
"Pull last 30 days of spend, clicks, and conversions per campaign. Rank by CPA."
"Show search terms that drove clicks but zero conversions on the Brand campaign."
"Forecast clicks and cost if I add these 12 keywords at a $3.50 bid."
"Which campaigns are losing the most impression share to budget vs. rank?"
Accounts & campaigns
Tool
What it does
Mode
google_ads_list_customers
List all Google Ads accounts the workspace has access to.
Read
google_ads_get_customer
Get an account's name, currency, and timezone.
Read
google_ads_list_campaigns
List campaigns in an account with status and budget.
Read
google_ads_pause_campaign
Pause a campaign (safe-mode write).
Write
Performance & reporting
Tool
What it does
Mode
google_ads_get_campaign_performance
Cost, clicks, conversions per campaign for a date range.
Read
google_ads_search_gaql
Run a custom GAQL query against the account.
Read
google_ads_get_landing_page_performance
Spend and conversions by landing page URL.
Read
google_ads_get_change_history
Audit log of recent edits across the account.
Read
Search ads
Tool
What it does
Mode
google_ads_list_ad_groups
Ad groups inside a Search campaign.
Read
google_ads_list_keywords
Keywords with bid, match type, and quality score.
Read
google_ads_list_negative_keywords
Negatives currently blocking traffic.
Read
google_ads_get_search_terms
Real search queries that triggered your ads.
Read
google_ads_get_impression_share_diagnostics
Where you're losing impressions — rank vs. budget.
Read
Keyword research
Tool
What it does
Mode
google_ads_generate_keyword_ideas
Get new keyword suggestions with search volume.
Read
google_ads_get_keyword_historical_metrics
Past 12 months of search volume + CPC for your terms.
Read
google_ads_get_keyword_forecast
Project clicks, cost, conversions at a target bid.