Tools
111 tools across four ad platforms. Every tool is one of three flavors:
- Read (most tools) — Pulls data. Always safe to call.
- Transform — Reshapes or summarizes data without hitting the platform.
- Write — Changes something (pause, edit budget, add negative keywords). Off by default. Turn on per provider in app.adsyncs.net/settings.
You don't memorize tool names — the AI does. Browse by platform to know what's possible.
Browse by platform
Search, Performance Max, YouTube — pull metrics, plan keywords, and audit account health.
Facebook + Instagram campaigns — read campaigns, ad sets, ads, breakdown reports, audiences.
B2B campaign management — manage campaign groups, target by company or job, batch updates.
Microsoft Search Network — keywords, search terms, Performance Max, LinkedIn-profile targeting.
How the AI finds the right tool
When you ask a question, the AI picks tools by what they do, not what they're called. So "show me last week's worst-performing Google campaigns" turns into a call to google_ads_get_campaign_performance automatically — you never type the name.
If you ever want the AI to explore on its own, there's a meta-tool:
ads_discover_tools(query: "find tools for keyword research")
It returns a ranked list of tools that match. Useful when you're prototyping a new workflow and want to see what's available without scrolling this page.
Naming convention
Every tool is prefixed with its platform: google_ads_*, meta_ads_*, linkedin_ads_*, bing_ads_*. That means even with all four providers connected, you can scan the tool list at a glance.
Every tool carries _meta["ads/tier"] (read / transform / mutation), _meta["ads/category"], and _meta["ads/tags"]. MCP clients can filter on these to build power-user UX. The ads_discover_tools meta-tool indexes the same fields.
What about prompts and resources?
Prompts (pre-baked workflows like "weekly account audit") and resources (read-only context like "workspace connections") live on Resources & prompts.