27 tools for Facebook + Instagram campaign management: campaigns, ad sets, ads, breakdowns, audiences, and Ad Library research. Performance metrics are unified under meta_ads_get_insights (pass level + metrics per the recommended presets in the tool's description).
Write tools (status flips and budget changes at campaign / ad-set / ad level) are gated by the Writes toggle. Everything else is always available.
Sample prompts
"Top 10 ad sets by ROAS last 7 days. Show creative thumbnails."
"Break out conversions by age, gender, and placement for campaign X."
"Find competitors of brand Y running ads in the EU right now."
"Which campaigns are out of learning phase but still spending under $50/day?"
Accounts & structure
Tool
What it does
Mode
meta_ads_list_accounts
Ad accounts you can manage.
Read
meta_ads_get_account
Account currency, spend cap, business owner.
Read
meta_ads_list_campaigns
Campaigns with objective and status.
Read
meta_ads_get_campaign
Full campaign details.
Read
meta_ads_list_ad_sets
Ad sets under a campaign.
Read
meta_ads_get_ad_set
Ad set targeting, budget, schedule.
Read
meta_ads_list_ads
Ads under an ad set.
Read
meta_ads_get_ad
Full ad details.
Read
meta_ads_list_creatives
Creative assets attached to ads.
Read
meta_ads_get_creative
One creative: copy, image, video, CTA.
Read
meta_ads_get_ad_preview
Render an ad as Facebook/Instagram users will see it.
Read
Performance & reporting
Tool
What it does
Mode
meta_ads_get_insights
Primary KPI tool: spend, reach, impressions, conversions at any level (campaign/ad set/ad) with recommended metric presets in the description.
Read
meta_ads_get_breakdown_report
Split metrics by age, gender, country, placement, device (flattened rows with derived ctr/cpc).
Read
meta_ads_get_delivery_insights
Auction competitiveness + delivery diagnostics.
Read
Targeting & audiences
Tool
What it does
Mode
meta_ads_get_targeting
Inspect the targeting spec on an ad set.
Read
meta_ads_get_audience_estimate
Size + delivery estimate for a targeting spec.
Read
meta_ads_list_custom_audiences
Custom audiences available in the account.
Read
meta_ads_get_custom_audience
Details + size of one custom audience.
Read
Pixels & conversions
Tool
What it does
Mode
meta_ads_list_pixels
Pixels installed for the business.
Read
meta_ads_get_pixel
Pixel health + last event seen.
Read
meta_ads_list_conversions
Standard + custom conversion events.
Read
Ad Library research
Tool
What it does
Mode
meta_ads_search_ad_library
Search competitors' active ads in the public Ad Library.