YouTube tools
18 tools for YouTube channel analytics on the channels you own: views, watch time, retention, audience, and how viewers find you. These are organic channel numbers, not YouTube ad results. Video ad results live in the Google Ads tools.
Every YouTube tool is read-only.
YouTube also feeds your ads: the AI can list your uploads, tell you which ones can run as Google Ads video assets, and shortlist them next to your existing ad assets.
Sample prompts
- "What were our top 10 videos by watch time last quarter?"
- "Where do viewers drop off in our latest product demo?"
- "Are Shorts or long-form videos growing the channel faster?"
- "Which of our uploads could we reuse as Performance Max video assets?"
Channels & videos
| Tool | What it does | Mode |
|---|---|---|
youtube_list_channels | YouTube channels you own, with subscriber, view, and video counts. | Read |
youtube_get_channel | One channel's current snapshot. | Read |
youtube_get_channel_summary | Channel totals for a date range: views, watch time, subscribers, engagement. | Read |
youtube_list_videos | Your uploads, with whether each can be reused as a Google Ads video asset. | Read |
Content performance
| Tool | What it does | Mode |
|---|---|---|
youtube_get_daily_performance | Day-by-day views, watch time, and subscriber change. | Read |
youtube_get_top_videos | Your best videos ranked by the metric you pick. | Read |
youtube_get_audience_retention | The retention curve for one video: where viewers drop off. | Read |
youtube_get_playlist_performance | Views, starts, and watch time inside one playlist. | Read |
youtube_get_content_type_breakdown | Shorts vs. long-form vs. live. | Read |
Audience & discovery
| Tool | What it does | Mode |
|---|---|---|
youtube_get_demographics | Viewer age and gender mix. | Read |
youtube_get_geography | Views and watch time by country. | Read |
youtube_get_devices | Views by device type and operating system. | Read |
youtube_get_subscription_status | Subscribers vs. non-subscribers. | Read |
youtube_get_traffic_sources | How viewers find you: search, suggested, external, browse. | Read |
youtube_get_playback_locations | Where videos are watched: YouTube, embeds, channel page. | Read |
youtube_get_sharing | Shares by the app viewers used. | Read |
Custom reports
| Tool | What it does | Mode |
|---|---|---|
youtube_run_report | A custom channel report from the metrics and dimensions you choose. | Read |
youtube_get_report_types | Which report combinations YouTube supports. | Read |